I’m a systems-minded designer with over a decade of experience in visual and digital design. My background in visual communication design helps me translate complex ideas into clear, usable interfaces and tools.
Over time, I’ve become increasingly interested in the systems behind the work: how information flows, how people interact with tools and services, and where friction occurs. I enjoy identifying inefficiencies, mapping workflows, and designing solutions that simplify processes and improve real-world outcomes.
My work now focuses on UX and service-oriented design, particularly in contexts where design can make a practical difference in people’s lives. I’m especially interested in healthcare, education, and social impact, where thoughtful design can help make services more accessible, understandable, and effective.
Outside of work, I enjoy watching films, exploring YouTube rabbit holes, or playing adventure, simulation and strategy games. I'm always keen to learn something new, and have a rotating set of hobbies & interests.
Based in South Africa 🇿🇦 Working remotely since 2019.
Experience
Web Designer
Freelance (Part-Time)
Oct 2025 - Current
Graphic Designer
Camelot Spa Group
Jan 2015 - Current
Digital Designer & Marketer
Freelance (Part-Time)
Mar 2020 - Jan 2024
Graphic & Web Designer
Double U Media
Jan 2014 - Dec 2014
Education
BA Visual Communication Design
Open Window Institute
2011 - 2013
PROFESSIONAL DEVELOPMENT
Basics of HTML, CSS and Javascript
Scrimba (Online)
In Progress - Refresher Course
UX Design Professional Certificate
Google (Online)
Oct 2023 - Oct 2024
Marketing Certificate
University of Cape Town (Online)
Nov 2014 - Mar 2015
Skills
UX & Systems Design
User-centred design • Workflow analysis • User research synthesis • Journey mapping • User flows • Wireframing • Prototyping • Service blueprint • Information architecture
Interface & Digital Product Design
UI design • Web interfaces • Landing pages • Information hierarchy • Design systems
Visual Design Foundation
Typography • Layout • Brand systems • Visual storytelling • Digital design assets
Professional Strengths
Systems thinking • Process improvement • Strategic problem solving • Cross-functional collaboration • Empathy for users
TOOLS
Adobe CC
Affinity
Figma
Miro
Notion
Framer
WordPress
Elementor
AI-Assisted Research & Analysis Tools: ChatGPT, Gemini, DeepSeek, NotebookLM, Perplexity

